Production window
Each order is made after purchase, so production time matters more than it would for stocked inventory. Publish the turnaround you want customers to expect before shipping begins.
Shipping and returns
Set expectations clearly before checkout does it for you.
Shipping timeline
Use this page to state how long domestic shipping usually takes, which carriers are common, and whether tracking is sent automatically after fulfillment.
Returns and reprints
Custom merchandise usually needs a defect-based or fulfillment-error policy. Spell out what qualifies for a reprint, replacement, refund, or no-return decision.